“The greatest Hoodie ever” is a pretty bold statement but American Giant does kinda live up to it. Hailed as the Levi Strauss of our time American Giant makes basic high quality no nonsense gear like sweatshirts and tees.

While I wanted to try one…I’m a dinosaur. Their on-line only word of mouth marketing campaign has worked remarkably for them…but I generally don’t like to buy clothes on-line unless its a brand I have tried on before so I know the fit (I’m 6’2 with an athletic build).

If you are also from the Jurassic period and live in NYC you are now in luck that American Giant opened up a pop up in Soho (TBD but currently scheduled till Jan 2019). Thus, I had to check out their gear.

My findings…their Hoodie is pretty awesome, so I picked up not only a Winter Sky for myself but got my Niece a faded dark grape like color and my Sis-In-Law black.

I tried on their waffle henley, slub henley and premium T-shirts in vee and crew neck. Loved the waffle henley (had them order and ship to me Evening Blue since they didn’t have it at the store). Their slub didn’t really fit me just right so passed, but may work for you. I have too many tees as is but liked the quality, colors and how they fit so grabbed black crew and a blue spruce vee.

American Giant has recently added jeans and a number of other items. I couldn’t try on their jeans at the time(recovering from bilateral hip surgey) but hoping to in the coming weeks.

All in all I’m a big fan of American Giant and their Made in America 100% cotton gear and have my fingers crossed that this pop up becomes a brick n mortar resident of Soho. Of note, the store is big, bright, and airy with a staff that is super friendly, helpful and chill.

American Giant is located at 119 Crosby Street

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